About
LOUISA
Proptech, communications
and strategy expert
Louisa is a proptech expert and thought leader, property journalist and author. Uniquely, Louisa has over two decades of experience in the UK proptech industry, residential property and media sectors, being one of the original cohort of proptech founders in the UK.
Louisa has worked on a number of ‘firsts’ throughout the course of her career. She was a senior member of the project team that delivered the first online banking solution in the UK in 1998 and led the launch of one of the first UK property portals in 1999. In 2005 she co-founded PropertyPriceAdvice.co.uk, the UK’s first free, consumer facing residential AVM (online valuation model) at the age of 31, which she successfully exited in 2008.
In 2020, Louisa was central to the strategy behind the rejuvenation of the platform, brand and communications for OnTheMarket, leading to the business being recognised in the 2023 Superbrands list and acquired by CoStar Group for £100million.
In 2023, Louisa also returned to her former business, PropertyPriceAdvice, to work on the launch of the first consumer facing AI-powered residential property AVM solutions suite in the UK.
Beyond the property sector, Louisa’s pioneering efforts include securing the first technology partnership for Williams F1 and advising on Pepsi’s global social media strategy, which is now a case study in the Harvard Business School curriculum.
Brands that Louisa has worked with include Aviva, Mortgage Advice Bureau, Redrow, NatWest, Mastercard, Harrods, Harrods Estates and Fulham F.C., the latter three during her tenure as Board and Business Advisor.
Louisa’s book, Property Uncovered, was published in 2014 to critical acclaim, while her media career has seen her write for all of the highest circulation newspapers in the UK for over fifteen years. Alongside her success in publishing, she has appeared as a property expert with regular slots on ITV’s Good Morning Britain, ITN News and This Morning, alongside Sky News and BBC News.
Louisa is an accomplished corporate speaker, delivering consumer-facing keynote presentations at The Ideal Homes Show and Grand Designs Live, together with presenting at professional conferences, events, lectures and webinars for Mortgage Advice Bureau, MyHomeMove, Belvoir, Jackson-Stops, Cambridge Judge Business School, EA Masters and the Innovation Collaboration Group (ICG), to name but a few.